Opening Doors: Selling To Multicultural Real Estate Clients

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Opening Doors: Selling to Multicultural Real Estate Clients is a valuable resource for any real estate salesperson who wants to expand his or her sales by working with clients from different ethnic and cultural backgrounds. Indeed, citing a statistic by Fleet Mortgage Group that an estimated 80 percent of all first-time homebuyers will be immigrants by the year 2010, author Michael D. Lee suggests that practitioners who don’t prepare themselves now to work with these new Americans may have to find a different line of work.